Build Your End-of-Year Campaign Plan

Make informed decisions, quickly. This guide covers GivingTuesday and Small Business Saturday.

Functional decision-making, at your fingertips.

End-of-year is the largest revenue season of the year, with non-profits raising more than 50% of their revenue in November-December.

Remove the pressure of the season by anticipating and building your marketing plan in advance.

From system considerations, to staffing and capacity, to marketing differentiation, to standing out against the competition... these guides will help you assess your readiness and approach for the season.

FUNCTIONAL DECISION-MAKING

Make informed decisions, quickly.

Campaign participation is more than a marketing decision. In this guide, we'll discuss marketing differentiation, competition, and operations.

MARKET DIFFERENTIATION

Understand the competition.

The holidays lead to significant competition for discretionary income. You will assess how to position your value in a noisy marketing season.

CONVERSION STRATEGY

Showcase your unique value.

GivingTuesday is a reason to be in an inbox, but not a reason to give. You'll learn how to categorize your content to appeal to audiences across their awareness journey with your organization.

OPERATIONAL READINESS

Make a plan for your team.

You'll assess options for getting the work done. You should not have to sacrifice your time and energy "for a good cause" during the holidays.

BONUS TOPIC!

Small Business Saturday.

Also includes an overview of Small Business Saturday. Relationship-forward personalization to celebrate the "shop small" movement.

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Reviews

5

Top Rated

5 100%
4
3
2
1

Lindsye Law

Insightful and informative course!

This course provides some excellent insight into how to make fundraising campaign decisions around Giving Tuesday and Small Business Saturday. Thoughtful, concise, and definitely worth watching!

5 months ago

Dana Shea

Very Informative!

This course was a great overview of opportunities to engage in for giving Tuesday as well as small business Saturday. The knowledge within the course is a great building block to create a successful fundraising campaign during EOY planning.

6 months ago

Alan Hsu

Interesting course!

It really helped put into perspective the various aspects of developing a fundraising campaign and to reconsider how I look at Giving Tuesday.